Creating Keywords for your Website

DEFINITIONS:

  • Content: The main topic of your Web site. Includes text, images, and graphics.
  • Keyphrase: phrase a search engine uses to determine the content of a website.
  • Keyword: word a search engine uses to determine the content of a website.
  • Primary keyphrase: The most important phrase within your keyword list.
  • Primary keyword: The most important keyword within your keyword list.

WHO IS INVOLVED?

  • Research: The Client(s), One James, paid specialists (optional)
  • Copywriting: The Client(s), One James, paid specialists (optional)
  • Images: The Client(s), One James, paid specialists (optional)

CREATING OPTIMIZED SITE COPY FOR SEARCH ENGINES:

  • Creating Keywords and Phrases: Determine which keywords best represent the website and which of those keywords will most likely be searched in a search engine. Implement these keywords/phrases into the site.
  • Brainstorming: One James and each client will create a list of keywords relevant to the site. The list should include single words and keyword phrases. It should not be spell-checked. The list should be as long as possible, and the words don’t necessarily have to be listed in order of importance. Try to spend an hour or two creating this list.
    • WordTracker
  • Research synonyms online.
    • Thesaurus
    • Acronymfinder
  • Complete in-depth online research.
    • Search for the keyword on Google. In the results, ignore any of the advertised links. Note the top five results, as they’re most likely your stiffest competition.
    • Click the site listed. On the site, view source, and note any heading text, image ALT text, page titles, looking for the keyword or keyphrase you searched.
  • Refine and categorize your keyword list.