Maximizing your site’s performance in search engines:

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Phase 1 – Website/Competition Analysis. This step involves:

  • Making a list of competitors
  • Visiting their websites
  • Observing/analyzing their techniques
  • Studying the structure of your website and comparing with competitors
  • Continuously benchmarking against competitors
  • Keyword analysis (Creating Keywords for your website)
  • Page ranking analysis
  • Checking meta tags, html codes and broken links
  • Evaluation of website content
  • Audit URL’s

Phase 2 – On page optimization: Creating content for search engines

  • Optimizing HTML tags (Re. Meta Tags/Keywords: no major search engine has used this tag for many years. We typically omit it because it is obsolete.)
  • Image optimization
  • Optimizing site directory structure and navigation
  • Existing content optimization (keyword implementation)
  • HTML code and broken link correction
  • Internal linking structure modification

Phase 3 – Off Page optimization (Linking):

  • Online directory submission
  • Article and press release submission in some good sites like digg, squidoo, etc.
  • Social bookmarking sites like delicious, stumbleupon etc.
  • Posting in business forums and message boards
  • Setting up your blog in sites like blogspot and wordpress etc.
  • Creating and joining groups on social networking sites like facebook, yahoo, etc.
  • Creating an account in twitter and updating it on regular basis
  • Creating corporate profile on sites like linkedin and facebook
  • Posting comments on the blog

IMPORTANCE OF LINKING — RELEVANT INFO FROM SQUARESPACE.COM

Your site will receive better rankings in search engines when there are more outside links to the content on your site. Unless your site has over 100 or so incoming links, search engines may index your site very sparsely. You can expect to see more traffic from search engines when you have established more credibility on the web (credibility being determined by links to your site by third parties that have already had links to their sites).

What is Google PageRank?

Google’s PageRank assigns each website on the internet a number between 1 and 10, representing a relative importance factor (in the eyes of Google). This number is determined by the number of credible links to your site that Google can identify. The higher your site’s PageRank is, the more precedence your site is given within search queries on terms that your site references — it’s your credibility rating with Google. Most sites on the internet have a PageRank 0. It becomes exponentially harder to move up in PageRank as the numbers increase. For example, there are only around 25 or so websites with PageRank 10.

How do I increase my PageRank?

PageRank is calculated by factoring the number of links to your website, along with the PageRank of each site linking to you (each link counts as a vote). More relevant links to your site will cause it’s PageRank to go up. Every particular site’s PageRank is updated by Google in a 1-2 month cycle. A single good link to your site is worth more on Google than hours of trying to tweak your XHTML to make the Google spider like your site.